The IBM Big Data Hub has good articles, including this two on whether it is Big Data or actually Broad data that can be used as a resource to create new information and business opportunities. Out of the data deluge, meaningful patterns emerge, which makes Data as a Resource so interesting. 

http://www.ibmbigdatahub.com/blog/not-big-data-broad-data

http://www.ibmbigdatahub.com/blog/broad-data-how-use-it-and-where-find-it